Kaon

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Tech Insights from our CTO: Was Magic Leap’s AR Headset A Big Enough Leap?

Kaon

With an entry price point of $2,295, we have obvious concerns about widespread, consumer adoption. What that implies is that, practically speaking, the customer or prospect will need to have their own goggles.

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New rules of customer engagement for Millennials

Kaon

Value-Based over Price-Based Selling. The value of a service or product outweighs the price for the millennial generation. Millennials are more intrigued by value-based selling over price-based selling because they are already 57% percent of the way through the buying cycle prior to engaging with a sales representative.

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Google, Kaon Interactive and Lenovo Disrupt Enterprise Sales and Marketing with Breakthrough Standalone Virtual Reality Headset Experience

Kaon

At an affordable $400 price point, it will make immersive Kaon VR experiences (such as interactive virtual data centers, diagnostics laboratories and virtual 3D product tours) more accessible and seamless at trade shows, sales meetings and in briefing centers.

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Top Tips for Increasing Sales with Digital Interactivity

Kaon

Companies that fail to capitalise on their products true differentiators result in lower sales and reduced prices, with long and expensive sales cycles. These four tips should lead to a self-directed sales cycles for your solutions, creating the epitome of personalized experiences. Read the full version posted on Sales Initiative.

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Diving into Digital Transformation

Kaon

Micron Technology, a provider of OEM memory solutions, needed an interactive application to change the conversations their sales reps were having, focusing them on value-based discussions instead of price.

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Kaon Interactive Builds Highly Realistic 3-D Product & Solution Tours

Kaon

It might be that you’ve got lots of competitors and you’re struggling to articulate your value proposition, so price has become the focus and you’re trying to get away from that. It really starts with describing the business problem you’re facing.

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Software Advice Asks Kaon CEO How to Improve Sales and Marketing Strategy Through Effective Brand Guidelines

Kaon

The goal is to keep the focus on their superior products and not focusing on the actions of others (the competitors who would offer lower prices but with less functionality) so as to foster a positive image and brand reputation.”. In order to make sure that the sales team focuses on these brand benefits, be prepared to monitor their work.