WebMarketCentral

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Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

After blog and trade press mentions, social media and social tagging sites such as Digg and del.icio.us This includes sites like YouTube for video; iTunes for podcasts; and Insight24 for B2B webcasts, video and podcasts. social media, YouTube, Insight24, iTunes, Digg, PRWeb, technology forums del.icio.us

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Viral Marketing Campaigns - Keep It Simple

WebMarketCentral

That's why "how to create a viral YouTube video" has had about 17,000 views, while Harry Potter and the mysterious ticking noise has had 54 million. I recently received a press release about a viral campaign for a new movie. Speed: people worth reaching tend to be busy.

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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

These individuals are often the "face" of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. For examples, see the Pitches section on TechCrunch.

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Using ALL the Tools of Social Media Optimization

WebMarketCentral

YouTube now draws more than 70 million unique visitors per month. Video Unless you've been stranded on a desert island for the last four years, you know that online video is hot. potentially viral, and increasingly searchable. potentially viral, and increasingly searchable. Paradoxially, the investment required is inverse to company size.

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Book Review: Website Optimization

WebMarketCentral

Use social networking to get high-value links by contributing content and tagging links on sites such as relevant industry blogs, YouTube , Facebook , del.icio.us , Yahoo! Buzz , Digg and Photo.net. "A A link from one of these high Pagerank sites drives a lot of traffic and is worth hundreds of links from lesser sites."