B2B Marketing Traction

JUNE 22, 2011

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. It turns out YouTube is great for all phases of trade show promotion. Facebook, Blogging, and Twitter work great for pre-show marketing and marketers can post the trade show exhibit as an event on LinkedIn.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

AUGUST 15, 2011

Here are eight content ideas for your Facebook page posts: Press releases – company news with a link to the release can stream into your Facebook wall. Automate this by linking a press release feed from your online service. You are distributing press releases online, aren’t you? Photos – upload company photos.

Facebook 100

Facebook Trade Show Press Cost per Acquisition 100

B2B Marketing Traction

MARCH 18, 2013

If you are on Facebook for business, create content that showcases and highlights your presence at a trade show. Use Twitter to link to your press releases, new product information, or events. Go through each traditional marketing activity you have and brainstorm on how you can extend each activity with social media.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

OCTOBER 28, 2014

Are they getting press or running ads in trade publications? Are they going to trade shows that you haven’t thought of? For more about the different industry phases, see my previous post, What Should I Spend on My Marketing Budget? Detail what marketing your competition is doing.

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

AUGUST 25, 2011

You can set up your press releases, videos, photos, blog entries and other content feed directly to your page. Other updates can manually-entered include product, customer, company, trade show, conference and employee announcements. You can spend under half an hour a week to maintain your Facebook page.

Facebook 100

Facebook Paid Search Agency Companies Trade Show 100

B2B Marketing Traction

APRIL 28, 2014

Post updates about your business on your Company, including links to blog posts, press releases, product launches and releases, events, awards and other news. Post updates on new hires, awards, photos from trade shows, speeches, company events, sports teams, community and charity activity on Facebook.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing & Strategy 100

B2B Marketing Traction

JANUARY 7, 2010

These might include trade show marketing, web site updates, creating brochures and white papers, sending out press releases, holding webinars, etc. Categories include print, web site, social networking, trade shows, etc. I list the marketing tasks to be done in a left side column.

Planning 100

Planning Marketing Plans Trade Show Paid Search Agency 100