article thumbnail

6 Proven Ways to Improve Inbound Lead Generation

Valasys

According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. Marketers can improve inbound lead generation by the creation of SEO-friendly content, promoting user-generated content on social media platforms, and by using relevant content to engage users.

article thumbnail

10 Burning Content Marketing Questions Answered

Pam Didner

Daniel Benyo sent me a list of questions after listening to my presentation “New Rules of Marketing” in Hungary. Q1: How can a marketer understand segments that he never interacted before? . A: If you want to sell something to a different country, the best way is to travel to that country to see the market first hand.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Ways to Build a Project Management Hub

Martech Advisor

As work an increasingly complicated array of moving parts, digital marketers should think of themselves more as project managers. But without a centralized project management hub, this transformation is difficult. As marketers today, we must manage people as well as project details.

article thumbnail

The Beginner’s Guide to Corporate Social Responsibility

Zoominfo

Is CSR nothing more than a PR gimmick designed to boost a company’s brand or public image? Effective resource management and energy efficiency are two major environmental CSR goals that companies are beginning to implement, especially as the effects of climate change accelerate. 71% of U.S. Re-assess your company’s core values.

Ethics 174
article thumbnail

The Beginner’s Guide to Corporate Social Responsibility

Zoominfo

Is CSR nothing more than a PR gimmick designed to boost a company’s brand or public image? Effective resource management and energy efficiency are two major environmental CSR goals that companies are beginning to implement, especially as the effects of climate change accelerate. 71% of U.S. Re-assess your company’s core values.

Ethics 130
article thumbnail

Top 12 B2B Holiday Cards - with 62 more for good marketing measure!

Adobe Experience Cloud Blog

Is there any show that B2B marketers connect with more than The Office? DCI Group's holiday card reminds B2B marketers of all the work in takes to make sure our customers know how much we appreciate them- but be careful with this one, it's Top Secret. Did you tweet your New Year marketing resolution and wonder if it went unnoticed?

article thumbnail

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow.