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The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot

That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. or "What services does a PR agency provide?". Reputation management.

PR 98
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

What should they promote? Promote white papers / eBooks / reports for lead generation. Exhibiting at an upcoming trade show? Promote the announcement in your sidebar or link to naturally from within a related post. Promote your “evergreen&# content and assets. A well-written blog can be a PR magnet.

ROI 100
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Viral Marketing for B2B Lead Generation, Part 1: Viral Media

WebMarketCentral

The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa. Vodafone, for example, ran a "quite successful" viral game campaign promoting its mobile office solutions.

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How to Write a Strategic Marketing Plan

WebMarketCentral

Begin the plan with a high-level state of the market overview, business objectives, and marketing and PR objectives to support those business goals. Marketing & PR Strategies These are high-level statements of how prospects will be reached, such as "Increase awareness and build credibility through PR."

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Content Marketing Tips for Lead Nurturing

markempa

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Keep your emails brief, relevant, helpful, informational, but not promotional. What can you do online?

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. product photos, diagrams, infographics, trade show pics etc.), of the past year.