Remove PR Remove Product Remove RSS Remove Wiki
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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management. I expect Alterian to extend the product to monitor and manage individual relationships, thereby integrating social media with other aspects of customer management.

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Content Curation in B2B Marketing

Online Marketing Institute

Business buyers typically seek additional information and resources for information on business products and services. Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. Remember, my staff, and our customers, are extremely sophisticated, well-educated, and technologically astute.

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Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Lesson #6 Master Wikis. Take for example, their WetPaint wiki for marketing students looking for career guidance. ReadWriteWeb.

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How to engage your audience with a content hub

Scoop.it

Automatic content import using RSS or a sitemap. The ideal approach to content hubs combines your efforts for external audiences (think marketing and PR) with internal communications (such as employee engagement, company vision, internal company events). Product roadmap. SEO through topic keywords.

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B2B marketers are stumbling in the dark

Online Marketing Institute

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. A valuable wiki is only the result of behaviors over the course of time.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. How Is PR Changing? This is an admirable goal, as prospects are looking for experts, not just products or solutions. Here are the top items based on social signals.