ViewPoint
DECEMBER 12, 2017
The lower level employee that downloaded the content is likely the last person you want to start a sales cycle with. Finally, the lead definition was being driven by the objective to reduce cost per lead and not by the objective of providing real value to sales.
ViewPoint
OCTOBER 3, 2017
If you are paying (just as an example) $750 per appointment, and on average 40% or more of those appointments are with someone who cannot or will not buy, then you are actually paying $1250 per appointment—if you consider, as PointClear does, that unless it’s a qualified prospect it doesn’t count. Long term, things get even worse.
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ViewPoint
JUNE 21, 2018
PointClear’s Lead/Revenue calculator can help you avoid that sinking feeling when you, as a marketing or sales leader, realize one day that you’re behind, and the quarter or year-end is looming. Below is a screen grab of the PointClear lead to revenue calculator using hypothetical numbers and followed by descriptions of the line items.
ViewPoint
JUNE 5, 2017
These sales professionals accept responsibility for working all leads to the finish, win or lose. At PointClear, we facilitate accountability that translates into results. Zero in on prospects with high propensity to buy to keep you from incurring marketing/sales costs that don’t deliver return. Map content to audiences of one.
ViewPoint
JANUARY 13, 2017
Zero in on prospects with the most propensity to buy to keep you from incurring marketing/sales costs that don’t deliver return. Then deliver it via all media (inbound and outbound), across multiple sales cycles, at just the right frequency. Use Dynamic Engagement, including Triggers. Map content to audiences of one.
ViewPoint
MAY 23, 2018
Advanced lead generation—the approach PointClear employs on behalf of its clients—nets 154 highly qualified leads against a list of 1,000, or a 15.4% There are no hard and fast rules regarding what content should be presented to prospects at various stages in the sales cycle—every situation is different.
ViewPoint
APRIL 26, 2013
Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2Bs Struggling with Online Marketing Mix; Sales Cycle Gets Longer. Staple Yourself to a Lead.
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