Chris Koch
JANUARY 31, 2014
English: Jimmy Fallon CES 2009 in Las Vegas, NV (Photo credit: Wikipedia). Jimmy’s Fallon’s career – and much of who he is as a person – can be summed up in eight minutes. Look, I don’t mean that as an insult. Fallon has risen to become a star by doing just one thing: being himself. A New Kind of Online Bio.
Chris Koch
JUNE 25, 2010
Image via Wikipedia. Two interesting posts this week on how our personalities affect our online behavior. expresses shock that he turned out to be an extrovert on the Myers-Briggs personality test and wonders if you need to be an extrovert to be in social media. Hell yeah! (I Caring for Your Online Introvert (hermenaut.org).
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Chris Koch
SEPTEMBER 15, 2014
English: Flag of the Iroquois Confederacy, Hiawatha Belt Français : Drapeau de la Confédération Iroquoise (Photo credit: Wikipedia). This person must be relatively senior in stature and visible across all functions, serving as an internal partner to connect disparate groups around a customer-centric strategy.
Chris Koch
JULY 28, 2010
Image via Wikipedia. And the brand or the issue that the brand wants to promote (say cloud computing, for example) remains the focal point of the blog rather than a particular personality. In part, this is an issue of control. Some companies have decided to let a thousand flowers bloom—i.e.,
Chris Koch
APRIL 2, 2010
Image via Wikipedia. Even making a cat more like a person works.) These guys are smart. But for all of these things to hit, customers need to be able to connect them to people. Social media offers some new ways for us to build emotional connections with customers by connecting them with other people and their stories.
Chris Koch
FEBRUARY 24, 2010
Image via Wikipedia. It’s hard to imagine that kind of a complex, long-term, multi-person relationship ever happening entirely or even mostly in social media. The trust leads to a more personal relationship and hopefully, a purchase. As we put together the questions, we struggled with the issue of social media strategy.
Chris Koch
JULY 16, 2010
Image via Wikipedia. Awaken personal aspirations. Most of us say we want to have dinner with Abe Lincoln because when we see his unmistakable face it creates a waking dream in us about the kind of person we’d like to be (and how far we still have to go). Create emotion.
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