LeadSloth
MARCH 15, 2009
Landing page design & Personalization. Post-click personalization based on the “wisdom of the masses”. Tags: Email Marketing Landing Pages & Forms database segmentation email analytics email testing events landing page optimization marketingsherpa personalization. Optimization by focusing on specific actions.
LeadSloth
OCTOBER 26, 2010
Improve Lead Interaction with Good Segmentation. The technology can only do so much – starting with a segmented, clean lead list is important. Segment your database by demographics, such as: industry, job titles, or product/service interest shown. Optimize Lead Nurturing Through Personalized and Relevant Communications.
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LeadSloth
OCTOBER 18, 2010
An example: they determine what their most important customer segments are, what content they need in the different phases of the buying process, and how leads will be routed throughout the organization. The most junior person on the marketing team is often not the right person. Technology & Process Go Hand in Hand.
LeadSloth
NOVEMBER 16, 2010
Database Segmentation. Segmentation came up several times. Segmentation on Lead Source and Search Keywords. One company found that qualified leads were falling off the sales person's radar when they were not buying within one or two weeks. The topics for these meetings was drip campaigns and lead nurturing.
LeadSloth
APRIL 15, 2010
How do you to segment your audience? Segmentation. If you’ve segmented your database you can assign a lead to the most appropriate campaign. If you find that people are often in the wrong segment, or if you want to respond differently to leads based on by their response to your campaign, you want to use dynamic campaigns.
LeadSloth
OCTOBER 16, 2009
First of all, in most cases the person is responsible for lead generation , lead nurturing and lead scoring. Database management (segmentation, reporting and maintenance). The marketing automation manager should just as easily talk to a sales person as to a web developer. Marketing Automation Job Requirements. Email Marketing.
LeadSloth
MARCH 16, 2009
After that, the (previously anonymous) website sessions are linked to a specific person. ActiveConversion supports both one-time emails to a segment of the database, as well as drip emails that are triggered after a prospect registers. There are two ways to identify visitors: They fill out a form on your website. Lead Scoring.
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