How to Fix a “Broken Brand” with Social
Convince & Convert
SEPTEMBER 27, 2013
The RSS feed is: [link]. The Lightning were the first team to add RFID tags to their jerseys for season ticket holders. The tags give the wearer a discount on merchandise and refreshments, plus it puts a whole lot of blue back in the stands. If you could do a Skype call with any living person, who would it be?
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