Why Seeding Your Content is Key to Making it Viral
The Effective Marketer
APRIL 26, 2012
However, Hubs may not be optimal channels because if the person that acts as a hub doesn’t like or doesn’t agree with the content, they will not pass it on to their network. Hubs tend to be better informed because of their social links and they can also influence their networks (hey, if I got this from Bob it must be good!).
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