Biznology

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Wikipedia Management for Dummies

Biznology

While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again.

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Hindsight 20/20 Series: 4. Your social business platform as a shopping mall

Biznology

Boxing Day at Eaton Center (Photo credit: Wikipedia). Wikis: they showed the potential behind a more “social” model of authorship, and Wikipedia is still proof that the model can be very effective under ideal conditions. The novelty of today is the legacy of tomorrow. Previous entries in this series: 1.

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Why internal Social Business Platforms matter

Biznology

Image via Wikipedia. There’s also an argument to be made that in the consumer Internet, knowledge is also handled efficiently: sites like WordPress, Google, Wikipedia, Facebook, Twitter, Quora and Pinterest provide magnificent mechanisms to capture, filter/curate and distribute knowledge efficiently.

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Social business, the forest and the garden: Your intranet is not the Internet

Biznology

Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. In the meantime, this is what happened to Wikipedia: Wikipedia Growth – Source. Williams was published.

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5 Essential Functions for Every B2B Website

Biznology

Photo credit: Wikipedia. “If If you don’t have a website, you don’t have a business.” By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? Here are five must-haves for every B2B website. .

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How does Vodafone prove digital media’s effectiveness?

Biznology

(Photo credit: Wikipedia). Vodafone’s objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness. They also wanted to maintain a dialogue with existing and past clients and to start a conversation with potential new ones.

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Digital Learning: Beyond the copycat model

Biznology

Internal versions of Wikipedia try to re-create the magic of a single authoritative reference resource for the whole organization, but after a couple of years most of the content is incomplete or outdated. The fundamental point missing in all these failed attempts is the understanding that your corporate intranet is not the internet.