Ambal's Amusings
NOVEMBER 5, 2009
White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. He is also the author of the White Paper Pundit blog.
nDash
AUGUST 6, 2020
A highly technical client that needs a handful of white papers will take up significantly more time and money than an e-commerce client that requires a few blog posts per month. When subject matter expertise is a necessity, you can’t afford to deliver a budget-friendly blog post with a luxury-level price tag. Keyword research and SEO.
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Industrial Marketing Today
JUNE 19, 2010
Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.
Ambal's Amusings
JULY 15, 2010
Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? He is also the author of the White Paper Pundit blog.
Ambal's Amusings
SEPTEMBER 3, 2009
White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Before embarking on this journey, stop and learn what not to do in awhite paper. Recommended Resources from Experts on white papers. Bob Bly's Book The White Paper Marketing Handbook.
Buzz Marketing for Technology
JULY 7, 2008
If your subject matter expert is also your PMO, you are either over-paying for PMO help (bad) or being undercharged by your SME (good job!). Tags: socialmedia , odriscoll , strategy , practices , influencers , VOC. Given the organizational and culture change issues, someone who is an insider and onsite is an important success criteria.
ClearVoice
AUGUST 14, 2023
Establish thought leadership in cybersecurity Thought leadership positions your cybersecurity SME as an influential and authoritative voice in the industry. Content types can include blog posts, white papers, ebooks, case studies , and research reports. Participate in industry events: Speak at conferences, forums, or webinars.
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