Convince & Convert

JULY 28, 2015

“We use all of our Facebook ads budget to get more Likes on our page.” ” Here’s my longer answer, and the 5 reasons you shouldn’t use Facebook ads to drive new page Likes. ” Here’s my longer answer, and the 5 reasons you shouldn’t use Facebook ads to drive new page Likes.

Facebook 167

Facebook Advertisements Advertising Buy 167

Customer Experience Matrix

JULY 30, 2009

Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. If the vendors fail, the business will go to consultants, ad agencies, and other service firms that do the clients’ marketing for them.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. This broader scope should become standard as marketers try to truly integrate their programs. If you read that list quickly, it sounds pretty much like every other marketing automation vendor.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

LeadSloth

NOVEMBER 16, 2010

Almost 30 people showed up for the first two Marketing Automation Monday meetups in San Francisco and Palo Alto. Segmentation on Lead Source and Search Keywords. One company measured how long it took from initial lead creation until an opportunity was created: Organic search: 30 days. Paid search: 60 days.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

OCTOBER 16, 2009

Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. Email Marketing.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

JULY 10, 2018

Your B2B website and blog are the core of your content marketing efforts. Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. why you the best at it.

Paid Content 215

Paid Content CMS Development Design Optimization 215

Webbiquity

DECEMBER 15, 2020

A Few Statistics About Top 130 Minnesota Tech Companies on Twitter. Key resource for B2B marketers for brand impact and lead generation. Modus is a mobile-first, AI-powered Sales Hub that helps field and channel reps get sales done with easy access to content, intelligent tools and microlearning. FairChance paid, job training.

Enterprise Management 233

Enterprise Management Work Management Marketing Management Twitter 233