Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion
WebMarketCentral
AUGUST 1, 2007
Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). Having your campaign cited in online industry trade online publications is also a highly effective viral promotion tactic—and again, it costs nothing other than the PR legwork.
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