Why Sales Shuns B2B Marketing Qualified Leads
Marketing Interactions
AUGUST 15, 2021
The analyst firm had expected that between 60% and 85% of organizations would have this common definition. There is a reason intent data platforms, like 6Sense and Bombora and now ZoomInfo, are gaining in popularity. When Gartner asked recently whether sales and marketing teams had a common lead definition , only 49% said they did.
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