The Point

SEPTEMBER 19, 2018

Early in your career, however, there’s a lot to be said for learning to navigate the dynamics of working in a large organization. (I Think campaign reports, budget proposals, creative concepts, even that two paragraph email that explains why the campaign is launching two weeks later than you promised.

Demand Generation Agencies 165

Demand Generation Agencies Paid Search Agency Advertising Agencies Work Management 165

The Point

JULY 16, 2015

The headline, “Marketing Performance Management for the CMO”, reads like the proposed title for a college marketing course. (In fairness, it could have been the offer image that drew me in, but then I’m the “images on” type.). There’s no implied benefit, nothing action-oriented (Discover, Learn), nothing to grab the reader.

CMO 100

CMO Paper Marketing Management Marketing Proposals 100

The Point

FEBRUARY 8, 2012

And that fact, I would propose, is a good sign for a maturing market. In the post, author Jonathan Block makes a number of cogent points, but I would highlight two: “It’s clear that many B2B organizations now understand the need for marketing automation technologies, and the need for optimized processes and skills to leverage them.”

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Process 100