ANNUITAS

SEPTEMBER 29, 2016

For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? Like most complicated questions, the answer is going to be different for every company.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

ANNUITAS

JULY 28, 2015

In it, the use of buyer personas was explored and surprisingly only 44% of enterprise B2B organizations use buyer personas as part of their Demand Generation planning. As CMOs are being asked to do more and are required to drive more revenue for their organizations, they must become experts on the buyer to turn the situation around.

Buyer Personas 100

Buyer Personas Demand Generation Case Studies Barriers 100

ANNUITAS

SEPTEMBER 29, 2016

For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? Like most complicated questions, the answer is going to be different for every company.

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

ANNUITAS

JANUARY 27, 2015

In it, the use of buyer personas was explored and surprisingly only 44% of enterprise B2B organizations use buyer personas as part of their Demand Generation planning. As CMOs are being asked to do more and are required to drive more revenue for their organizations, they must become experts on the buyer to turn the situation around.

Buyer Personas 100

Buyer Personas Demand Generation B2B Sales Case Studies 100

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AUGUST 20, 2014

Mathew Sweezey: My role at Salesforce.com entails spearheading primary research efforts, writing up the analysis, and then translating that back to our audience with what can be learned from it. They sent the same emails, just automated the process. Change is constant, and so should your processes to manage it.

Marketing Automation 100

Marketing Automation Work Management Salesforce.com Automation 100

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MARCH 26, 2013

Over the past few years, marketers have stopped asking “why” content marketing and are actively organizing their marketing around storytelling. IBM and their research projects are the best of the best. Visit Content Marketing Insitute today and start to follow Joe on Twitter. I love what Kelly Services is doing.

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

ANNUITAS

JUNE 1, 2015

Citing sources from their own research and that of Forrester and Corporate Executive Board (CEB ) that show how the majority of B2B buying cycles are self-driven, digital endeavors, Sirius then showed additional research that said these research backed statements – including their own – may not be completely accurate.

B2B Sales 100

B2B Sales Top of Funnel Research B2B 100