Lattice

APRIL 13, 2016

In order to create authentic and effective agile marketing and sales strategies that are aligned with the needs of the buyer, companies need to consider the following: How authentic storytelling sets the tone. Real-time marketing is now required to address the needs of buyers who are part of this new radically changed purchasing process.

Webcast 100

Webcast Forrester Storytelling Webinar Metrics 100

Lattice

MARCH 23, 2016

One of the most interesting was from Isaac Wyatt, the director of marketing operations at New Relic, who spoke about the people, processes and technology that drive the marketing capabilities platform at unicorn companies. Putting processes around your technology investments is the next step.

Lead Scoring 100

Lead Scoring Lead Ranking Conference Paid Search Agency 100

Lattice

OCTOBER 5, 2016

End users need explanations not orders – A sales rep is never satisfied with a purchase probability because it is not actionable information. For 90% of our deployments, these “external signals” are much better predictors than signals derived from CRM or Marketing automation alone.

Marketing AI 190

Marketing AI Marketing Automation Services B2B Sales Lead Ranking 190