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Making Sense of Marketing Acronyms: Part 3

Bluetext

SME (Small and Medium-Sized Enterprises) A term used in Europe and some other regions to describe businesses with fewer than 250 employees. PO (Purchase Order) A document sent by a buyer to a seller, indicating the type, quantity, and agreed price for goods or services. It’s like the European version of SMBs.

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Top 10 Mailchimp Alternatives in 2020 (In-Depth Analysis)

SendX

These can help you save time with syncing data, files, order etc. But you are making a good decision looking for alternatives if: Pricing is expensive for you: If you don’t see yourself using all the advanced features that Mailchimp provides, you would be pretty good using other less expensive alternatives. 7) Automizy. 8) Moosend.

Analysis 195
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Top Learnings Around Lead Generation from INBOUND 2020

SmartBug Media

During this session, Zach talked about the 5 strategies you need to implement on your YouTube channel in order to grow it into a lead gen source. Does your video content show these things: Cost/Price. Include the content that your audience cares about. This is the biggest mistake he sees. Comparisons.

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10 Most Effective Sales Productivity Tools for 2020: National Salesperson Day Special

Martech Advisor

Here are our handpicked sales tools for 2020 (in alphabetical order). is a Configure Price Quote (CPQ) software designed for the modern sales rep. A rep may not have ready access to an SME, and there might be ambiguity about the small details that convert a customer. DealHub.io You can create proposals and contracts in minutes.

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Demand-Gen Report Interview on Need for New Sales Enablement Tools

The ROI Guy

Before sales is even invited to the table, the typical buyer has already used the Internet and social media to research and prioritize opportunities, investigate potential solutions, reviewed relevant case studies, quantify potential benefits, investigate prices and analyze competitive offerings.

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Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns

The ROI Guy

The leading virtualization provider needed to drive more demand generation and educate prospects on the value of virtualization earlier in the sales cycle in order to generate competitive advantage, and drive cross-sell to other virtualization offerings. Produced 3 times as many qualified leads as other competitive web promotion programs.

ROI 40
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How To Get To Know The New SMB Buyer

Tony Zambito

With revenue growth potential shrinking in larger strategic accounts due to budget and pricing pressures, many are dedicating attention and resources with more determination than in the past. One, that many Fortune 1000 and Global 2000 organizations are turning a focused eye towards growing their SMB customer and revenue base.

SMB 100