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Dreamforce 2009: The Secrets to Email Marketing Success: A Marketing Panel

Adobe Experience Cloud Blog

This panel session focused on how to get more from email marketing as well as discuss the latest trends and strategies in email marketing. Sending one generic email to everyone doesn’t work. Go Viral - Encourage sharing in your email. Brian Vass also stressed the importance of a link between social media and email.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Many CRM systems have a module for marketing.

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Event Lead Management: What You Need To Know Before Your Next Live Event – Webinar Transcription

Lead Liaison

To watch this webinar in its entirety, click here. Learn how to make the most out of your next live event with proper event lead management. It will read exactly as presented in the webinar. So we’re trying to find our influencers, maybe gatekeepers while we’re out there. We’re getting awareness of our brand out.

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The 12 Best Landing Page and Form Builders for Conversion Rate Optimization

Webbiquity

Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar. Sample review: “Learn directly from your customers with interactive user chat and instant customizable polls to form comprehensive analytics to understand your audience. Showcase reviews: StoreYa Blog.

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How to Make Sure Leads Are Only Enrolled in One Workflow in HubSpot

SmartBug Media

It takes you a minute to figure out that there’s a setting under Unenrollment and Suppression to unenroll people from the first workflow if they enter the second workflow. That way they don’t get both lead nurture paths at the same time and end up unsubscribing from your emails entirely. Check out this how-to article from HubSpot.

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