Aberdeen

APRIL 3, 2019

Check out this week’s episode where Matt discusses the ins-and-outs of intelligent planning with John Murdock of Centage. When it comes to budgeting and financial planning, your organization may opt to take a gamble or lean on a possibility. Do you know which specific companies are currently in-market to buy your product?

Enterprise Management 40

Enterprise Management Marketing Management Planning Business 40

Outbrain

OCTOBER 15, 2018

Granted, the six-second video ad (blink and you’ll miss it) came into vogue at the beginning of 2017 when YouTube/Google showcased their best quickie video ads at Sundance , encouraging more brands and agencies to adopt this “snackable” format. She pointed out that “the magic about the campaign is that it wasn’t about Prudential.

Advertising Agencies 37

Advertising Agencies Advertisements Advertising Paid Search Agency 37

QuanticMind

OCTOBER 24, 2017

Shopping Best Practices: “Shopping Strategies That Never Go Out of Style” by Jake Favaro. 8 Hidden PPC Reports to Find Out” by Aaron Levy. Taking action on this data with “actionable optimization” through such channels as search, display, Maps, Shopping and YouTube. >>Back to top.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Outbrain

DECEMBER 30, 2019

More and more marketers are using advanced solutions like Outbrain Smartads Scroll-to-Watch and Click-to-Watch video ads, in which the viewer actively opts-in to watch, and regains control over the online experience they want to have. Check out this case study to see how it works. YouTube relies on in-stream ads , for example.

Paid Content 60

Paid Content Advertisements Advertising Video Marketing 60

Digilant

SEPTEMBER 10, 2020

In an effort to optimize toward specific campaign goals, advertisers are opting for different formats and payment models of digital advertisements to suit their needs better. Advertisers might find it difficult to differentiate the two and figure out which one will work best for their goals as they both have unique risks and rewards.

Advertising Agencies 52

Advertising Agencies Planning Paid Search Agency Mobile Advertising 52

Mailmunch

MAY 24, 2021

And, it turns out that displaying social proof on your landing pages could be one of the more effective ways of doing so. Statistical data shows that a majority of buyers seek out testimonials before making a purchasing decision. 92% stated that their purchasing decisions were impacted by negative reviews.

Landing Pages 52

Landing Pages Effectiveness Lead Scoring Lead Ranking 52

Single Grain

AUGUST 4, 2020

You can drive customer acquisition and reach out to people by using education as a lead capture and encourage people to opt in to your mail list for the exchange of a free product or unique educational content. It might be wise to investigate your marketing strategy to find out what is lacking and give that your full attention.

Conversion Rate 116

Conversion Rate Education Conversion Enterprise Management 116