DotDigital
OCTOBER 11, 2021
SMS marketing has often been overlooked when searching for the best marketing communication, with many opting for email or social media marketing instead. In fact, nowadays, 75% of consumers say they don’t mind getting texts from brands as long as they have opted in. Let’s take a deeper look at why that is. The rise of SMS marketing.
KoMarketing Associates
JANUARY 26, 2016
So, as it turns out, we still have work to do. I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Because, as it turns out, sometimes asking people to take an action…works.
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