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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

They include becoming part of an opt-in blocked instance list all the way to being physically attacked by powerful DDoS attacks. Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia. Every once in a while magic happens. Yesterday was such a day. Can we even? Some thought it was brilliant.

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The Biggest 2013 Digital Marketing Trend No One’s Talking About

Biznology

Photo credit: Wikipedia. billion photos a month (a number sure to increase now that Facebook will automatically upload every photo you take if you opt-in). billion photos a month (a number sure to increase now that Facebook will automatically upload every photo you take if you opt-in). What is it? Do it wrong quickly.

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The Best Promotional Product Videos Ever (And Why They Make You Buy)

Hubspot

The company even has its own Wikipedia page dedicated to the series. has been named as the number one viral marketing campaign of all time [by Ad Age].". The goal in crafting a perfect product video is not far off. If you want your video to resonate, it should be about more than just the product. 1) Blendtec: Will it Blend?

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

If it is, we’ll include it in Viral Heat. note: good post about this program from Valeria Maltoni ) JF : Opt-in rates for those campaigns have been north of 70%, which is just astounding. It’s in our DNA. Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded.

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The Ultimate Guide to Marketing Campaigns

Hubspot

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Why is that? Well, campaigns make companies memorable. Keep reading to get started or use the links below to jump ahead.

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Why Brands Need To Act Like Publishers

Marketing Insider Group

The reason brands have begun to think and act like is publishers is reflected in the growing cost and increasing opt out rates for many types of marketing. And it’s certainly NOT about making “viral videos.” So here are some excerpts of my views on why brands need to think and act like publishers. Why Content Marketing?

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Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. Marketing Takeaway: If you have a "join our mailing list" form on your website, you should place it "above the fold" making it easy for visitors to opt-in.