Valasys

SEPTEMBER 10, 2019

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

MAY 8, 2020

This further helps the cause of customer retention, leads to repeat purchases and brand advocacy, and inspires positive Word-of-Mouth-Marketing (WOMM) which drives additional revenue for the brands. Read more on 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

Email Marketing 64

Email Marketing Optimization Campaigns WOMM 64

Valasys

JULY 12, 2019

Simplify as much as you can – The marketers should scrutinize whether they can curtail their operational budgets by opting for the shortest & most efficient pathways to accomplish tasks. Embracing the digital transformation, the B2B industry has changed a lot over the course of the past five years.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

MARCH 6, 2020

In turn, customer advocacy & positive Word-of-Mouth-Marketing (WOMM) brings a lot more customers. Whether it be “ explicit consent ” requirement of GDPR or the “ right to opt-out ” clause under CCPA, the underlying regulatory trend empowers customers with the right to sign up for & engage with the brands in specific ways they prefer.

WOMM 45

WOMM Privacy Word of Mouth Transparency 45

Valasys

AUGUST 19, 2019

Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

SEPTEMBER 25, 2019

The following are the proven benefits of having a sound content syndication strategy: 1) Magnify the ROI from Demand Generation Campaigns : Paid content syndication networks benefit demand generation campaigns. Content syndication happens when an electronic piece of content is re-distributed by a third-party website.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

AUGUST 26, 2019

When it comes to B2B marketing nothing is stagnant, things are fast-paced & dynamic & immobility is synonymous to some serious incongruences in marketing strategies opted for. Having the brains for awe is something that lays the foundation for the marketers to introspect & think beyond the established patterns.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40