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Email Marketing KPIs You Should Be Tracking

Litmus

This is especially true for email marketers as we continue toward a privacy-focused world. Keep in mind that with Apple’s Mail Privacy Protection (MPP) now in play, the open rate for your Apple Mail users may be inaccurate and unreliable until the market settles. Unsubscribe rate. Bounce rate.

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Facebook to Roll Out 'Similar' EU Privacy Options to All Users

Hubspot

Facebook announced today that it will be sending all users a News Feed alert asking them to review their data and privacy options. The alert, says Facebook, is "similar" to the one received by users in the European Union (EU), as required by the General Data Protection Regulation (GDPR), which comes into force this Friday.

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Connecticut Data Privacy Act: How We Make Sure Convert Remains Compliant

Convert

With the introduction of Connecticut SB 6, commonly referred to as the Connecticut Data Privacy Act or “CTDPA” , Connecticut has joined the ranks of US states like California, Virginia, Colorado, Nevada and Utah that have passed comprehensive privacy laws to protect individuals’ personal information. – Opt-in.

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Demystifying data driven advertising

Choozle

Issues around data privacy with Facebook’s Cambridge Analytica scandal and EU’s GDPR regulations have brought data to the forefront of news coverage and opinion for consumers. consumers worry about how brands collect and use their personal data and 34 percent don’t trust tech companies with their digital privacy.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Ever wish you could read minds and understand what users really think about your website or app? Well… that’s impossible (sorry to get your hopes up), but heatmap and session replay tools come reasonably close. This article was months in the making. There’s more in the red part and less in the violet. It’s called color temperature.