What Is Email Automation? Definition, Benchmarks, Marketing Best Practices with Examples
Martech Advisor
NOVEMBER 20, 2019
As a result, the customer will be less likely to drop-off mid-way on a purchase journey or switch to a competitor. Are customers opening the email, or is it being sent straight to spam? Average open rate. Average spam complaints. Is the content engaging enough to make the customer click, register, or buy?
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