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FTC & its Do Not Track List: Themes and Terminology

Adobe Experience Cloud Blog

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”.

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Privacy Report 2020

Goolara

Unlike previous legislation, such as CAN-SPAM and CASL, these new laws are not aimed specifically at email but are intended to address privacy issues across all devices, platforms, and services. The legislation that started the privacy protection ball rolling was the European Union’s General Data Protection Regulation (GDPR).

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Marketo’s Position on the New Privacy Developments

Adobe Experience Cloud Blog

Many Marketo customers and partners have been asking what effect these potential new regulations will have on Marketo’s industry leading solution and the overall marketing automation space. Fundamentally, Marketo is excited about initiatives that foster trust in online marketing and commerce. Exposure to FTC’s Do Not Track.

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The Rise of Alternative Search Engines (+ Tips for Marketers)

Single Grain

We’ll explore the core benefits and features that make these search alternatives not just viable, but often superior choices for a wide array of users, and how tips for marketers to include them in their strategies. Searx is an open-source metasearch engine that aggregates results from more than 70 search services while ensuring privacy.