Online Persuasion: What Do Clients Say?
Writing on the Web
JULY 28, 2010
If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4. Add this to Ning. I use them all the time to click and buy: I glance at the number of gold stars other people have given a book on Amazon, or a pair of tennis shoes on Nike. Add this to Google Reader.
Let's personalize your content