Chris Koch

JANUARY 22, 2010

If the intention of your blog is to drive traffic to your main website for lead generation, then you should be using the keywords on your blog that matter most on your website. Be generous with links to other blogs and websites and others will return the favor and build your traffic for you. Measure endurance. What do you think?

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

JUNE 26, 2009

As you dig through the blogs, newsletters, online publications and other things you read regularly, twitter the stuff you find interesting and add a line or two of commentary. Use Twitter to engage through linking. Twitter is a great way to engage because the 140-character limit means that Twitter is for linking, not thinking.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

NOVEMBER 20, 2009

In ITSMA’s social media survey in April 2009, 42% of marketers cited “reduced cost of marketing” as a top benefit of social media—second only to “increased website traffic.” Social media requires fewer hard dollars. But digital has always been a relatively small component of the overall marcom budget—until now.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100