LeadSloth
MARCH 8, 2010
But it’s always Marketing who decides which alerts will be sent (and when), not the sales person. The company newsletter was just sent out? Many systems send email notifications, special reports in the CRM system or sometimes even instant messages. Social Media monitoring? See how your prospects respond to it.
LeadSloth
FEBRUARY 17, 2010
It may take a while before potential clients are ready to buy or even want to talk to a sales person. In the beginning, they may not even register on your website, so they are still anonymous.
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LeadSloth
NOVEMBER 16, 2010
An email marketing vendor found out that people searching for "newsletters" are less sophisticated than those who search for "email software" That's useful info to fine-tune your nurturing programs. Segmentation on Lead Source and Search Keywords. Pipeline Nurturing.
LeadSloth
APRIL 15, 2010
a general newsletter), so they continue to hear from you. On top of that, you want to avoid duplicates and other errors, because people may receive the same email twice, or with silly personalized fields. If you’ve segmented your database you can assign a lead to the most appropriate campaign.
LeadSloth
JANUARY 12, 2010
This will place a higher premium on membership management and real, editorialized, well written monthly newsletters. In 2010, many will start to reengage with creative agencies and marketing consultancies as they realize that they can’t do everything and that finding a good marketing operations person is hard and getting harder.
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