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Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

Content that is most effective today included discounts, special offers, giveaways, recommendations / advice, webinars, videos, white papers, articles designed to deliver value, new ideas, credibility, personalization and entertainment. The more independent the content, the more credible it is.

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4 Proven Ways to Maximize the Value of Your Video Marketing

Convince & Convert

Unlike a white paper or eBook, video assets make people feel. Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. For example, if Alan drops by your website and downloads a white paper, he gets 20 points.