article thumbnail

Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

Some examples include: Independent reviews Video testimonials Success stories and case studies Personalization Content marketing in the social domain isn’t just about broadcasting, but about creating a collaborative dialogue with your followers, fans and connections, a term we call interactive narrowcasting.

article thumbnail

Seen and Heard at CES 2024 with Choozle CEO Adam Woods

Choozle

There appears to be a huge challenge for the brands to understand how to allocate their precious marketing resources. Panel discussions, including “The New Streaming Formula,” emphasized the industry’s shift from broadcasting to narrowcasting, highlighting a focus on simplicity and tailored content.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Do I Need A Video? 5 Questions To Ask For Your Next Campaign

Vidyard

This may seem contradictory to the last question, but narrowcasting is another great way to use video to get your message to the right audience. Do you have the proper resources to make it work for this campaign? That said, there’s still options for using video to engage your niche… 3. Or laugh, in a bad way.

article thumbnail

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). 25 Google Plus Resources, Articles, and Reviews to Help You Get Started by Pamorama. Google+ Pro Tips Round-Up: Week 1 by Business Insider.

Google 100
article thumbnail

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

In fact, content marketing is so important that 88% of B2B content marketers agree that creating content makes their audience view their organization as a credible and trusted resource: Stats from Content Marketing Institute : Content marketing costs 62% less than outbound marketing and generates 3x as many leads.