Tiecas

MARCH 21, 2024

Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events. Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Heinz Marketing

APRIL 4, 2022

We don’t stick in one area, but leveraging the events channel to drive revenue for Keyfactor. When you look at it pre-COVID and we were all at huge trade shows, Keyfactor would always hosts a side happy hour, a side dinner. Thank goodness for kind of the multi touch attribution as well, right? We don’t.

Top of Funnel 98

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 98

Savanta

MAY 18, 2011

How effective, the question continued, would different communication channels be in grabbing their attention? . The fourteen channels explored fall into four categories based on their effectiveness. Prioritise – channels with the highest impact. Deploy selectively – channels without mass appeal but effective amongst many.

SME 120

SME Advertising Channels Telemarketing Multi-Channel 120