Webbiquity

MAY 16, 2023

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. With the long-awaited (dreaded?)

Marketing Analytics Tools 343

Marketing Analytics Tools Analytics Google Work Management 343

Choozle

FEBRUARY 19, 2019

We are entering a new digital advertising era where data will be more important than the creative message that drives the consumer. A few years ago, the main job of a marketer was to make attractive ads, billboards, and engaging taglines, but the digital age forced the marketers to adapt and to use technology to dispense their messages.

Advertising Agencies 44

Advertising Agencies Advertisements Advertising Privacy 44

Martech

SEPTEMBER 30, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, who makes the decision? One of the major trends in B2B marketing is how it continues to adopt strategies that are traditionally B2C. More social, more video. B2B influencers.

Multi-Touch Attribution 83

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 83