Webbiquity

AUGUST 18, 2020

The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. A tool to manage and produce conferences, workshops, and other virtual events. All types of events, including trade shows and industry conferences, can now be produced and attended remotely.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

FEBRUARY 21, 2012

Presentations. Microsites. research reports at the top of the funnel; webinars at mid-funnel; product comparisons near the bottom). Unique: people are most likely to pass along content that is new or different—information, a point of view, or a collection / presentation of data that they haven’t seen before.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

SnapApp

MARCH 2, 2016

Optum is a global health service and innovation company that connects thousands of experts and patients together through health system management. . The content lived on a microsite, greatyieldmystery.com , and was promoted through social channels. The series took on a mystery narrative to track down the source of low-yielding crops.

Examples 74

Examples Microsite B2B Lead Ranking 74

SnapApp

APRIL 13, 2017

In an article from the DemandGen Report , Brian Anderson listed out 3 key reasons why B2B marketers need to apply B2C tactics for better engagement and personalization: . Paradigm Life is a wealth management company with a unique approach to financial planning. Paradigm Life. Morgan Stanley. Pew Research Center.

Examples 48

Examples Microsite Marketing Management B2B 48

SnapApp

JULY 24, 2017

In an article from the DemandGen Report , Brian Anderson listed out 3 key reasons why B2B marketers need to apply B2C tactics for better engagement and personalization: . The user gets a personalized estimate, and the sales team has a bunch of great qualifying information they can leverage when following up with leads. . . .

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

SnapApp

MARCH 3, 2016

Optum is a global health service and innovation company that connects thousands of experts and patients together through health system management. The content lived on a microsite, greatyieldmystery.com , and was promoted through social channels. The series took on a mystery narrative to track down the source of low-yielding crops.

Examples 54

Examples Microsite B2B Lead Ranking 54

Adobe Experience Cloud Blog

MARCH 1, 2017

Content marketing is a long-term process to turn strangers into supporters of your brand. The first step of this process is introducing yourself—showing your audience who you are, how you see the world, and why anyone should care about any of this. Using this tactic doesn’t mean you have to abandon your entire content strategy.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Content Thought Leadership 48