Avitage

FEBRUARY 15, 2014

” A Personal Experience One of our more interesting success stories using content and marketing automation occurred when we noticed a viewer consuming virtually all our content on our website and microsites across a two day period. They had been a regular viewer of webinars, blogs and other content.

Microsite 120

Microsite Content Marketing Content Distribution 120

Avitage

AUGUST 7, 2013

Competency Checklist Strategic Make decisions across all functions and competencies, determine priorities Big picture and interconnected perspective Demand management and related content strategy Buyer Understanding and Useful Insights Who buys Why they buy How they buy Useful insights Data and Database Complete, accurate data Tagged What to collect (..)

Demand 120

Demand Work Management Microsite Landing Pages 120

Avitage

MARCH 28, 2012

35 Days to First Conversation — do the math For prospects who actively engage your content, assuming a two day lag in viewing, here is a possible sequence to your first call appointment (elapse time not work days) (“your mileage may vary”): Day 1 – send initial invitation touch with vmail call Day 3 – prospect views email (..)

Microsite 120

Microsite Activities Conversion Content 120

Avitage

MARCH 7, 2012

Balakrishnan) Content rules when it shares or solves, and doesn’t shill (Ann Handley) Facebook will rule (Leslie Lindeman) Track audience preferred devices Challenge of standing out within the cacophony of content Focus on syndication Content curation Get webinars “right” — viewers won’t accept mediocrity anymore – (Shelley (..)

Social Media 120

Social Media Microsite Planning Social Marketing 120