Marketing Craftmanship

JULY 1, 2013

Researching the term “Thought Leadership” yields everything from a sterile Wikipedia definition, to blog posts featuring marketing insights similar to this online gem: “It doesn’t matter if you’re an entrepreneur, an employee, or a student – your ability to become a thought leader will catapult your success.

Thought Leadership 100

Thought Leadership Merchandising B2B Thought Leadership Wikipedia 100

Biznology

SEPTEMBER 7, 2010

Image via Wikipedia. When fans started selling T-shirts and other merchandise, most bands would shut that down, but the Dead decided to license the sellers and take a cut of their profits, which isn't much different from how most Internet businesses work today.

Paid Search Agency 80

Paid Search Agency Advertising Agencies Merchandising Wikipedia 80

Biznology

DECEMBER 7, 2010

Image via Wikipedia. It would have been easy for them to give up and just push merchandise, but they didn't. I've often counseled that you need to solve your customers' problems to be a successful Internet marketer. For B2B businesses, you might be able to figure out how to do that. I mean, what problem can K-mart solve?

Merchandising 80

Merchandising Wikipedia Internet Marketing Display 80

Biznology

FEBRUARY 18, 2013

Photo credit: Wikipedia. They sold HD related merchandise through a Route 66’s mobile club. Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. But there is a big problem–most people don’t know how to prove it.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Martech Advisor

DECEMBER 16, 2019

Image source: Wikipedia. Give them something memorable: When people buy from you, offer them a unique experience or free merchandise that they’ll associate with your brand. The hero’s journey is an effective storytelling technique, popularized by Joseph Campbell, an American Professor of Literature. The Hero's Journey.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Outgrow

JANUARY 2, 2023

For example, The Coca-Cola Company develops consistent messaging systems across all of its brand activation points, including products, signage, storefronts, reseller programs, advertising, social media, merchandise, and website presence. Each week, they share a brand-new marketing topic and a few relevant business and marketing stories.

Stats 52

Stats Outgrow Brand Identity Branding 52

Hubspot

DECEMBER 5, 2016

Known on Instagram as "Loki the Wolfdog", this gentle giant spends his days traversing the great outdoors with owner Kelly Lund, who donates the revenue generated from Loki's merchandise and sponsorships to two animal charities: Canine Support Teams and Eagle Trail Mountain Wolf Sanctuary. 3) Nala: @nala_cat.

Viral Marketing 28

Viral Marketing Advertising Agencies Social Media Paid Search Agency 28