Crimson Marketing

MAY 1, 2015

Increased competition: An increasing trend toward self-conducted research means that your content is battling for visibility and engagement, with visitors consuming ten pieces of third-party content for every one piece created by your business. Social media influence is to the B2B buyer. The Buying Process is More Social.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

DECEMBER 9, 2013

You have the basics down, so 2014 will be the year of social media refinement for many B2B marketers and companies. Here are the top B2B social media trend predictions for the coming year: Social Media Accountability. Image: Courtesy of Social Media Today. Pay close attention to what’s actually working for you!

Social Media 100

Social Media Trends Media B2B 100

Crimson Marketing

MAY 26, 2015

The convergence of television with “second screen” video media is well underway. While digital has the edge on television with respect to tracking, television still owns the lion’s share of creative resources, industry norms and advertising dollars. TV and digital video grew up under different creative and technical parentage, however.

CMO 100

CMO Television marketing Trends Video Marketing 100