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White Papers: Refresh or Write Fresh?

WriteSpark

Yet many older white papers can deliver renewed value to your promotional efforts with less expense, time, and effort than producing a new one. Promotes a major product or service that will continue to be sold by your company. Promotes a major product or service that will continue to be sold by your company.

Paper 120
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Content Marketing Insights for Technology Companies

WriteSpark

A study conducted by the Content Marketing Institute about content marketing efforts in the computing and software industry presents interesting data on how technology marketers use different promotional techniques and their perceptions of the effectiveness for each. Has your company made this analysis?

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Content Marketing Insights for Technology Companies

WriteSpark

A study conducted by the Content Marketing Institute about content marketing efforts in the computing and software industry presents interesting data on how technology marketers use different promotional techniques and their perceptions of the effectiveness for each. Has your company made this analysis?

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Do You Need a Specialty Copywriter?

WriteSpark

A writer with experience primarily in B2B marketing may not be able to write effective copy for a B2C promotional effort and vice versa. Writing and managing short-form social media content has become a specialty for some writers. You have a mix of short-form and long-form projects.

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Do You Need a Specialty Copywriter?

WriteSpark

A writer with experience primarily in B2B marketing may not be able to write effective copy for a B2C promotional effort and vice versa. Writing and managing short-form social media content has become a specialty for some writers. You have a mix of short-form and long-form projects.

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Is It a Case Study or Just a Testimonial?

WriteSpark

This factor can arise from your salesperson's enthusiasm for promoting the account, a desire to get the customer name, to get that particular type of story, or indeed any story at all. Or, the customer may simply be someone who is not a real talker and will give only basic answers to your questions. The story may not be ready to tell.

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Why NOT to Publish an Audio or Video Transcript

WriteSpark

Contrast this with waiting for a media file to download, the player to open, then having to view or listen to all or most of the file before I can determine if it contains anything relevant. Although it is easy and inexpensive to create an audio transcript, that may not be your best choice for a written document to accompany the media file.