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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Like many innovations, the tech industry’s vision for the metaverse had eerie similarities to media like Black Mirror and Snow Crash. According to The 2023 State of Social Media: AI and Data Take Center Stage report, business leaders expect increased investments in AI over the next few years.

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Optimizing for Search Amid the Data Revolution and Increasing Complexity of Technical SEO in 2022

Brightedge

Customer behavior is less transparent. Someone tracking the big stories of the day may turn to Twitter, while someone looking for instruction may rely on YouTube. Customer Behavior Is Less Transparent. Much of the digital marketing landscape – advertising, email marketing, social media marketing, etc.

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Post Performance Report: Brands transforming social customer care

Sprout Social

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. Being engaged on social is vital to protecting their brand and retaining customers. And that includes on their service channel of choice: social media.

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The Internet Had a Busy Week. Here's What You Missed.

Hubspot

Despite many of the announcements having been leaked in the days leading up to it, the tech world is still positively a-Twitter about what was unveiled, and what will come of it. Senator Al Franken has joined the conversation, in his questioning of Face ID’s possible violation of privacy protections. (He And even U.S.

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FTC Issues Final Privacy Framework Report to Protect Users’ Data

readwrite

Commends the Digital Advertising Alliance, a self-regulatory group of the advertising industry, on developing an icon-based system to honor the browser tools as well as the W3C on created standards to protect consumer data. Mobile: Urges companies to work toward improved privacy protections and to development meaningful disclosures.

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Which Email Marketing Trends Will Reign Supreme in 2023 and Beyond??

Scoop.it

Source: BIMIGroup.org Customer Data Platforms will be extensively used Marketers are compelled to use cross-channel customer data due to sunsetting of third-party cookies, Apple’s Mail Privacy Protection, and App Tracking Transparency. One such channel will be social media.

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Demystifying data driven advertising

Choozle

According to the fifth annual “Getting Media Right” study by Kantar Millward Brown, less than half of marketers are confident in their ability to create insights from integrated data. The least trusted were Uber (five percent), Snapchat (six percent) and Twitter (eight percent). The value of data in digital marketing.