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Advertising in local markets: A playbook for success

Martech

This marketing segmentation supports the development of targeted messaging and media plans for local markets. After identifying these segments, the chain can craft messages, offers and media strategies relating to each group’s preferences and lifestyle. Economic conditions are crucial.

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New Tools Automate Insertion Orders, Vendor Bills, Reconciliations, and Payments

Bionic

A Complete Media Planning and Buying System. You have to create a separate insertion order for every vendor in your media plan (sometimes more than one order per vendor if you are buying multiple programs). For a big media plan, creating all the insertion orders can days. Pre-approved Terms and Conditions.

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AI applications for digital out of home advertising

ClickZ

Dynamic Creative joins the dots between data-driven media planning and the mindset of a consumer at a given time, in a given place, making the medium truly reactive, and much more intelligent, as well as driving efficiencies. Imagine an augmented reality campaign that could reflect the current weather conditions. The future.

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AI and Marketing Relationship Status: It’s Complicated

Litmus

Today, modern, innovative marketers are leading the charge in evaluating a potential long-term relationship with AI to empower their businesses to be more competitive and boost performance. Meaning—they can automatically increase spending under high-performance conditions and drop spending back if campaign performance lags.

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. Depending on the length of your sales cycle, conditions at your prospect’s end may change resulting in projects being put on hold. Ardath Albee, CEO of Marketing Interactions, Inc.

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Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.

NuSpark Consulting

PTR: Here’s a new term-Phone Through Rate. I called my Custom Combination “Target those who don’t convert.” Then I select my conditions. Phone Impressions: The number of times your ad was shown on devices unable to click to call (so it’s laptops, desktops, and tablets). Phone Calls: The number of times the number was dialed.

Adwords 100
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Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.

NuSpark Consulting

PTR: Here’s a new term-Phone Through Rate. I called my Custom Combination “Target those who don’t convert.” Then I select my conditions. Phone Impressions: The number of times your ad was shown on devices unable to click to call (so it’s laptops, desktops, and tablets). Phone Calls: The number of times the number was dialed.

Adwords 100