article thumbnail

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. Depending on the length of your sales cycle, conditions at your prospect’s end may change resulting in projects being put on hold. Ardath Albee, CEO of Marketing Interactions, Inc.

article thumbnail

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? And like any athlete preparing for an intense and extended effort, it takes preparation — some mental, some physical, and some conditioning that only gets easier through discipline and practice. Have I gone MAD??

article thumbnail

Best Blogs for SMBs and Entrepreneurs in 2019

Magisto

We found great tips on how to run an effective social media plan in the article 7 Steps For An Effective Social Media Marketing Plan including tips on how to audit your social presence and how to identify key success metrics. This blog shares updates and tricks for better SEO strategies. Killer Startups.