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Advertising in local markets: A playbook for success

Martech

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. Budget friendliness: Local advertising is often more accessible for small businesses.

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AI applications for digital out of home advertising

ClickZ

Dynamic Creative joins the dots between data-driven media planning and the mindset of a consumer at a given time, in a given place, making the medium truly reactive, and much more intelligent, as well as driving efficiencies. Imagine an augmented reality campaign that could reflect the current weather conditions.

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Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.

NuSpark Consulting

Google continues to add features and options to its search and display advertising platform with the goal to continually help its advertisers generate leads and produce efficient conversions. The forwarding phone number will be clickable on high-end mobile phones with full Internet browsers capable of making phone calls.

Adwords 100
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Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.

NuSpark Consulting

Google continues to add features and options to its search and display advertising platform with the goal to continually help its advertisers generate leads and produce efficient conversions. The forwarding phone number will be clickable on high-end mobile phones with full Internet browsers capable of making phone calls.

Adwords 100
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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. Billions and billions of dollars are spent on advertising. And with social media targeting, advertisers can be that much more efficient with their messages.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Fully virtual, fully mobile. I can't say that I could have or would have made this move without social media. No air conditioning. link] Devin Savage Bloomington is a wonderful place, especially in terms of raising a family. [link] jaybaer So far, the scenery part has been a bit of a drag.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? And like any athlete preparing for an intense and extended effort, it takes preparation — some mental, some physical, and some conditioning that only gets easier through discipline and practice. Mobile (39).