Media Plans, RSS and SME - B2B Marketing Zone

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.

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Relevance B2B Marketing CMS Development Buying Cycle

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 16, 2010

I think twitter is more of a heavily curated rss reader/feeder rather than a portal, and I suspect that presenting twitter to new users as more of a friendly way to use rss that as a way to push conversation with strangers would help quite a bit. [link] unruh ann has a point – it's all about the content.

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B2B Marketing Zone

Creating Relevant B2B Marketing Content: Walk the Talk

Convince and Convert Blog: Social Media Strategy and Social Media.

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