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Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

The use of buzzwords or clichés in B2B marketing content is not a new trend. Let me end this post with a humorous video that I found on YouTube. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

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The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

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Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

I was curious to find out if these trends held true for the industrial sector. I paid a visit to GlobalSpec and downloaded their Trends in Industrial Marketing 2010 report. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. The second study done by GetResponse (aff.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources.

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Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

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The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

This trend towards lower-cost content marketing is likely to continue well into 2010. It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. It may be time to invest in your online presence.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.