Martech

MAY 21, 2024

Earlier this year, I outlined seven actionable tactics for niche marketing , focusing on the benefits and challenges of niche segmentation. Hyper-precision marketing narrows the scope further by layering behavioral, contextual and inventory-based data onto a demographic segment. Hyper-precision targeting isn’t complicated.

Paid Search Agency 94

Paid Search Agency Ads Campaigns Ad Building 94

Liveintent

OCTOBER 19, 2021

By diversifying your acquisition channels, you’re more likely to reach your audiences where they are with a message that is relevant to them at that point in their journey. Relevant messaging. Custom Audiences are the most common type of segment used for acquisition. Audience Manager. Dynamic Audiences.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Einstein AI helps marketers make more informed decisions by sending the right number of messages in Pardot, sending messages at the right time in Automation Studio, and optimizing media plans with Datorama. This helps you better personalize your customers’ experiences across all touchpoints.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

The ABM Agency

FEBRUARY 14, 2023

It involves identifying and prioritizing target accounts that are most likely to benefit from your products or services, and then segmenting them into groups based on their needs and characteristics. Now let’s explore how to leverage paid media and organic content for successful account based marketing campaigns.

Account Based Marketing 52

Account Based Marketing Marketing AI Cost per Lead Marketing Strategy 52

Martech

NOVEMBER 15, 2021

The UI has modules including dashboard insights, media reporting (contribution, efficiency, and ROI), attribution reporting (touchpoint credit to conversions at the consumer id level), and media planning (scenario-based optimizations). MRP Prelytix. A screenshot of MRP Prelytix Version 2.5 (via Product overview.

Marketing Attribution 108

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 108

Single Grain

JANUARY 31, 2020

SEMrush provides better audience segmentation based on data such as user interests and demographics so marketers can deliver customized messages to audiences. Lets you promote your content effectively and gain more earned media by mapping your competitor’s position online with SEMrush Advertising Research. How Much Does Optmyzr Cost?

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127