Convince & Convert

JULY 27, 2010

More from Convince and Convert You Are Pissed Off at the Wrong Guy Are you spending enough on digital marketing? Are You Cherishing the Wrong Trophy Convince and Convert Recommends The Growing Elitism of Social Media (Danny Brown) Who Are You? It will pay off. How have you found and incorporated new voices into your content?

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MAY 12, 2010

link] [link] Jack I think people are so busy in their work so they don't have enough time for social media and social media needs full time to spend on it.Time investment is really important for this…!!! link] Alex Hall [link] – Awesome Would You Try It With a Fox?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

FEBRUARY 11, 2010

After spending months developing an app, a few days in the approval queue isn’t a big deal. *Caching content in the app provides for an experience that is both faster and more visually engaging. The app store approval process complaints are greatly exaggerated. This will change over time, but still represents a near-term hurdle.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MAY 4, 2010

For example, an organization that would have spent $5M over ten years on a traditional ERP or CRM application (bought from an on-premise vendor) may spend $1M on a SaaS alternative such as Workday or salesforce.com. The ROI of many Enterprise 2.0 technologies can be relatively easily derived.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

FEBRUARY 15, 2010

Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree. Will you spend some time thinking about how to integrate your social messaging, not building a throne for it?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 10, 2010

In addition to improving the richness of the data, the next thing we're spending a good deal of time and resources on is answering the 'then what' question that arises after you import a bunch of email addresses. To know how an audience is using a platform woudl allow us to know how to direct our clients to engage their audience.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

FEBRUARY 19, 2010

Turn the Tables on Social Media with NutshellMail [link] [link] Mark Schmulen Turn the Tables on Social Media with NutshellMail [link] [link] Frank Bedoya RT @mschmulen: Turn the Tables on Social Media with NutshellMail [link] [link] DJ Waldow Jay – As Brittany would say (minus the oops)…you did it again.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

MAY 5, 2010

John & Partners , a full-service advertising and public relations firm, based in Jacksonville. I, for one, will be encouraging my clients to spend time at JaneNation. link] sadie harris Online Community With Purpose and a Plan [link] [link] sadie harris Online Community With Purpose and a Plan [link] [link] Katherine M.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

AUGUST 19, 2010

And once the system was set up and the business rules determined, the company spends almost no time managing the program. It punches a hole in the theory that social media and content creation success has to be a huge time commitment. Since April, 2010 Western River has collected more than 1,100 of these customer stories.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

AUGUST 10, 2010

Traditionally they have always prioritized people based on lifetime value according to how much money someone spends with a company. Traditionally they have always prioritized people based on lifetime value according to how much money someone spends with a company. This article hits it right in the spot.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

JUNE 3, 2010

Feels almost icky that they are spending big media dollars right now. Seems like the more time we spend thinking about what's right, the less likely we are to do what's right. I promise my next post will involve no crying. link] jaybaer Yeah. link] jaybaer Great point Kevin. I hadn't considered that.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

MAY 27, 2010

Now that’s engagement that goes WAAAAY past just clicking the “like&# button. To celebrate their 100,000th Facebook fan, Tornados gave away 100,000 coupons for free boxes of taquitos.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

APRIL 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble? philsimonsystems Interesting post, Jay.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JUNE 22, 2010

There seems to be a catch 22 going on in that if the CEO isn't sold on social media (as many aren't yet) then they won't approve the staff to spend the time learning about integration and measurement…which would give them the tools to prove its worth.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

APRIL 1, 2010

In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports?

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MARCH 23, 2010

Pay attention to your statistics with regard to calls to actions. Spend some time tractor beaming your current visitors and watch that recurring visits stat rise. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

SEPTEMBER 21, 2010

I’m always equating social media more in the business development side of things than marketing. I’m always equating social media more in the business development side of things than marketing. I’m always equating social media more in the business development side of things than marketing.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

SEPTEMBER 20, 2010

According to this report, even with regard to social media execution, B2B and B2C are much more aligned than conventional wisdom suggests. The statistical similarity shocks me. The difference is actually very small, as the goal of social media is to make big companies act like small ones. link] Jay Baer Thanks for the comment.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 21, 2010

This is obviously invalid research statistically, but anecdotally it makes you wonder. This is obviously invalid research statistically, but anecdotally it makes you wonder. If one fills one’s posts with the “How&# the writer can spend less time on the “why&# which is of course far harder to pull off.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Why not try spending time commenting in your targets’ community blogs? Well, I got to start a Twitter feed for one client, but we no longer work for them.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

SEPTEMBER 21, 2010

I need validation for spending time on Twitter! (includes slides and worksheet) [link to post] – Posted using Chat Catcher [link] MarkBolster (Mark Bolster) Twitter Comment @billpollak Thanks Bill. Looks like a good read. Will love to have clients get away from brochures and explain in 120.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 8, 2010

Further, mobile users actually spend more time on Facebook, not less. Facebook has been mobile-focused since it was even marginally practical to be so, and the most recent estimates I’ve seen show that upwards of 65 million Americans access Facebook from a mobile device monthly. Facebook rolled out their iPhone app in August, 2007.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

AUGUST 31, 2010

Why do people think a business can’t – or shouldn’t – sell using social media? Businesses spend time on money on things that yield them more money. At Holman for example, the majority of our social media conversations are based on helping people who are moving.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 21, 2010

How much can you afford to spend on the tool? • based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools. • What’s the client/competitor/industry name(s)? How hard will it be to filter? Fourth – what are the operational/resource concerns? What’s the budget?

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

SEPTEMBER 1, 2010

So I’d spend more money on on a big online or direct mail campaign and then learn later that some tweaks here or there would have made it way more effective 6 months down the line rather than bombing miserably in 1 month’s time. because I had only one quarter to do a campaign that got big results or we were screwed.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

APRIL 8, 2010

I am sure it would be the coolest thing to tote around but I think I will spend elsewhere right now. Instead of spending $600 on this stupid thing I think I'm going to go spend $400 on something that does more: a laptop. Kiran (@measureTHISgirl) [link] Mike Stenger That's actually a really good point Jay.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Convince & Convert

MARCH 9, 2010

With niche publications/sites you're often reaching the “core&# group of users who are more passionate and often influence the larger group. Where you spend marketing dollars also says a lot about a brand. link] [link] Jonathan Ponce RT @jaybaer: Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

SEPTEMBER 15, 2010

People spend a lot of time talking about how social media levels the playing field, but this shows another side – how big companies have a lot to gain from social media.

Social Media 165

Social Media Media Webinar Metrics Paid Search Agency 165

Convince & Convert

AUGUST 4, 2010

The most important one is that customers who complain, whether it is directly to you or indirectly via a public platform are your best friends. Every marketer should spend some time with the customer service team at least once a month listening to complaint calls. As such, they should be celebrated, maybe even rewarded.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

FEBRUARY 9, 2010

In the old days of three dimensional friendship, you might discover some unsavory elements of a friend after spending two or three afternoons or evenings together, in different situations, with various combinations of mutual acquaintances. Now, you can discover if someone’s a dolt in 140 characters or less.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

SEPTEMBER 21, 2010

Lifetime statistics, cross-posting, multiple accounts, etc. If you really want to roll around in the possibilities, spend some time over at Laura Fitton’s ( @pistachio ) One Forty, the app store for Twitter. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Billable work that will make us look awesomely smart to our clients, but hey!

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Billable work that will make us look awesomely smart to our clients, but hey!

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Online Marketing Institute

OCTOBER 31, 2010

Lifetime statistics, cross-posting, multiple accounts, etc. If you really want to roll around in the possibilities, spend some time over at Laura Fitton’s ( @pistachio ) One Forty, the app store for Twitter. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

AUGUST 25, 2010

The consumer might frequent the Starbucks more, spend more money and/or time, or might really enjoy having full access to USA Today and become a converted, paid member. What I’m curious to know is how they leverage the cost of someone who spends 3 hours there using the network and only buys a cup of coffee. That was powerful.

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144

Convince & Convert

MARCH 2, 2010

That’s been ExactTarget’s territory for a long time, and extending that concept of message-centric, platform-agnostic to social media is a natural fit. And the fact that Forrester Research projects social media spend in the U.S. Metrics Integration Due to its online nature, social media is inherently measurable.

Business 117

Business Paid Search Agency Social Media Analysis 117