Tony Zambito

MAY 18, 2011

The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age.   We are also witnessing the phenomenon of buyers in B2B marketplaces becoming more social in their interactions.  Image by aafromaa via Flickr.

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Tony Zambito

NOVEMBER 28, 2010

This past year we’ve witness a meteoric explosion of social media, social business, and many other peripheral digital communications channels.    Without question, social media has dominated the business news in terms of conventional media channels as well as digital media channels.  

Social Media 100

Social Media Peer-to-peer Buy Media 100

Tony Zambito

APRIL 10, 2011

As we continue to experience the evolution of the social age, one thing we can be sure about is the march of progression will pick up its’ steady beat.    The new social buyer is an outcome of this evolution and it has forever changed the dynamics of the seller and buyer relationship. . 

Buyer Personas 100

Buyer Personas Organization Buying Cycle Buyer's Journey 100

Tony Zambito

FEBRUARY 22, 2012

The floodgates have opened on channels, social media, old media, the Internet, and countless other ways to interact, explore, retrieve, and digest information in this new era of the buyer. We chose to find a jazz club and had a great time which meant cancelling out the plans we had after the show.

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Top of Funnel B2B Sales Marketing Funnels Wikipedia 100

Tony Zambito

FEBRUARY 12, 2012

Their role defined by the challenge of leading their respective organization and the company as a whole into the future of marketing to the new hyper-connected and hyper-networked buyer. CMO’s will need to rely on the use of customer and buyer insight to guide strategy planning and gain foresight. Using A Periscope. Getting All Techie.

Lead Ranking 100

Lead Ranking CMO Analysis Lead Scoring 100

Tony Zambito

MARCH 4, 2012

B2B businesses can do three things to help grasp the connection issue and make plans that close the gap: Buyer Modeling To Understand Buyer Choices and Scenarios. For example, does the web channel brand and buyer experience stay true to form when buyers interact with either the social media, sales, resellers, partner, or service channels?

Top of Funnel 100

Top of Funnel B2B B2B Sales Wikipedia 100