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Adobe Experience Cloud Blog
MAY 13, 2010
Marketers spend a lot of time (and money) delivering leads to sales teams. Of course, one big mistake – or even a series of little ones – can be the end of a potential sale. Ensure you avoid these 10 worst things you can do with a qualified sales lead in your lead nurturing efforts: 1.
Adobe Experience Cloud Blog
APRIL 27, 2011
by Maria Pergolino Remember the days when cold calling was one of the primary ways sales reps managed lead generation ? With the new changes in B2B sales, namely Sales 2.0 practices, traditional cold calling has for the most part become a thing of the past and sales teams couldn’t be happier. Thanks to Sales 2.0
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Adobe Experience Cloud Blog
MARCH 7, 2011
by Bill Binch To create the best lead generation process, you’ve got to keep sales and marketing on the same page. There is a continuing challenge for marketing to fill the sales lead coffers. There are three truths behind sales and marketing agreements that must be recognized for effective alignment: 1.
Adobe Experience Cloud Blog
FEBRUARY 15, 2011
As we venture into a new year, we’ll continue to see dramatic changes in the ways sales teams operate. Cutting edge technology combined with expanding online channels will offer sales teams countless strategic and operational choices to connect and convert leads. Consider these 5 ways sales will continue to evolve: 1.
Adobe Experience Cloud Blog
MARCH 18, 2011
While being in a buzzing, competitive sales office definitely helps with motivation, these salespeople only need three things to stay focused and motivated; Crystal clear goals. A steady stream of qualified leads. Make sure your remote sales team has access to great tools for lead management. A score card.
Adobe Experience Cloud Blog
FEBRUARY 17, 2011
For example, I’m a huge fan of the Flipboard app on the iPad, which converts RSS feeds and Twitter lists into a highly customized and personalized online magazine. Convert casual interest into product curiosity to narrow your funnel and qualify your leads. Capture sales leads with longer form video.
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Here’s a very high-level summary of how the two systems differ from a strategic and architectural standpoint. Sales Forecasting.
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